What floor graphics are used for
Floor graphics are printed self-adhesive decals made for walking surfaces. They can carry a promotion, a directional arrow, a social-distancing marker or a simple safety message. In retail, they work well near entrances, tills, aisle ends and lift lobbies. In municipal or public settings, they help direct visitors through foyers, service counters and waiting areas.
We produce floor graphics for short-term campaigns and longer running applications, depending on the traffic and the surface. The print is covered with a slip-resistant overlaminate so the finish stays practical under normal foot traffic. For indoor spaces with smooth tiles, sealed concrete or vinyl, they are a clean way to add messaging without permanent changes.
Sizes, shapes and finish options
Floor graphics can be cut to almost any shape, from simple rectangles and circles to footprint shapes, arrows and custom brand outlines. Common sizes range from 300 x 300 mm markers to larger panels around 600 x 900 mm or 1000 x 1000 mm for statement messages. Bigger graphics can be joined in panels if the space calls for it.
- Standard shapes: circle, square, rectangle, arrow, footprint and custom contour cut
- Typical thickness: printed film with anti-slip laminate, usually 0.2 mm to 0.4 mm overall
- Finish: matt or low-glare top layer for indoor visibility under store lighting
- Colour: full-colour print for logos, wording, icons and directional signs
- Application type: indoor floor vinyl for smooth, clean surfaces
If the branding needs to carry across several branches in Tshwane, Centurion or Brits, we can keep the layout consistent while adjusting the size for each site. That helps with campaign rollouts and store-wide wayfinding. Small areas often need a more compact decal, while wide entrances may need a bolder format with clear spacing around the artwork.
Where floor graphics work best
These decals suit places where customers, staff or visitors naturally slow down or queue. They are often used in supermarkets, pharmacies, hardware stores, schools, clinics, exhibition stands, office foyers and municipal service areas. In busy retail spaces around Pretoria and Hartbeespoort, floor graphics are useful when wall space is limited or when you need the message right at the point of movement.
- Queue markers for tills, service counters and reception points
- Directional arrows for entrances, exits and customer flow
- Promotional decals for specials, launches and seasonal campaigns
- Safety and compliance messaging in public waiting areas
- Temporary branding for exhibitions, activations and event venues
They also suit places where people may be waiting in line for some time, because the message stays visible at foot level. For sites with mixed traffic, we can advise where to place the decals so they are seen without becoming a trip hazard or getting worn too quickly.
Installation and site conditions
Correct installation matters as much as the print itself. The surface must be dry, clean and free of dust, wax, oil and loose paint. Freshly screeded floors should be fully cured before installation, and rough or heavily textured surfaces are usually not suitable. A floor graphic that goes onto a poor surface will lift sooner, no matter how good the print looks.
Our team can handle site surveys and installation on location, whether the job is in Akasia, Rosslyn, Soshanguve or central Pretoria. For larger rollouts, we plan the sequence so each site is fitted with the same layout and spacing. Most floor graphics are installed without any power or gas requirements, though access to the area must be clear and the floor should be open long enough for proper placement and curing.
- Surface check: sealed, smooth and dry floors only
- Access needed: clear working area during installation
- Power or gas: not required for standard fitting
- Best conditions: moderate indoor temperature and low dust
Care, cleaning and replacement
Floor graphics need regular cleaning to keep them legible and safe. A soft mop or cloth with a mild cleaner is usually enough. Avoid harsh solvents, scouring pads and aggressive scrubbing machines, especially on the edges. In areas with heavy trolley movement or constant foot traffic, the edges will wear faster and may need earlier replacement.
In Gauteng, dust and fine grit can shorten the life of any floor decal if the area is not cleaned properly. Coastal humidity is less of a factor in Hartbeespoort than in some other regions, but moisture from mopping or rain tracked in from outside can still affect adhesion if the floor was not prepared well. If a graphic starts lifting, it should be attended to quickly so dirt does not work underneath it.
For temporary campaigns, we can also advise on removal timing so the floor does not get damaged when the graphic is taken up. On some surfaces, a careful removal process leaves little to no residue, but older adhesive or worn coatings may need extra attention.
What to check before you order
Before production begins, it helps to confirm a few details so the floor graphics fit the job properly. This avoids delays and makes sure the final result suits the space, the message and the traffic pattern. If you are ordering for multiple branches, it is worth checking each site separately because floor types and lighting can vary quite a bit.
- Exact size: measure the usable floor area, not just the open space
- Surface type: tile, vinyl, sealed concrete or other smooth finish
- Purpose: promotion, queue control, direction or safety messaging
- Duration: short campaign or longer term application
- Artwork: logo, wording, colours and any legal or municipal wording needed
- Site limits: cleaning times, access hours and traffic flow during fitting
For retailers and municipalities, we also check whether the message needs to be repeated across several sites or adjusted for local layout rules. If a permit or approval is needed for a public facing area, we can assist with that process before installation starts.
Key facts
| Product type | Slip-resistant printed floor decal |
|---|---|
| Common sizes | 300 x 300 mm to 1000 x 1000 mm, with custom cuts available |
| Material | Printed adhesive vinyl with anti-slip overlaminate |
| Use location | Indoor smooth surfaces such as sealed tile, vinyl and concrete |
| Installation | Professional site fitting and alignment |
| Power or gas requirement | None for standard installation |
